Rationale-- Why this brand?

Rationale
Why this brand?
Banyan Tree, there are of the famous hotel in Asia which can be win Hilton hotel’s chain. Experience management is a weapon that Banyan Tree uses. The guest can receive impressive environment and identity in local area. On the other hand, most of the large hotel’s chains usually build the hotel in same characteristic and same interior design. But Banyan Tree emphasize to present specific identity in local area which Banyan Tree located.
Banyan Tree Phuket, they design the villas and interior design in Thai style, especially the roofs is look like Thai style. And interior design they usually use the product that produce in local. Although the best thing that the guest can receive while stay in Banyan Tree are convenient and standard service.